BEMER Media‒Library
The content library offers a comprehensive collection of documents for your successful marketing activities. From current promotions and advertising materials to animations - everything you need for effective communication and sales support can be found here.
Red Dot Award: Benefits for BEMER Partners
The BEMER Dog Line has been honored with the Red Dot Award. As BEMER partners, you may use this award in your communications worldwide and throughout the entire product lifecycle of the BEMER Dog Line.
Red Dot Logo herunterladen
The award can be used for the following, among other things:
  • Website
  • Social media
  • Presentations
  • Public relations
  • Trade shows & showrooms
  • Print and promotional materials
  • Sales materials
  • Displays
Please note the following guidelines:
  • The Red Dot Award logo must not be altered.
  • The official colors and clearance distances (at least the height of a distinctive element of the logo (e.g., a letter or symbol)) must be observed.
The award may be used exclusively in connection with the award-winning BEMER Dog Line. Misleading or ambiguous use is not permitted.
Thank you for using the Red Dot Award consistently and in accordance with our brand guidelines in your communications.
Subbrand Rollups & Exhibition wall
Due to high demand, the sub‒brand designs are now also being made available as roll‒ups and exhibition stands seen at the European Management Meeting.
Download print files

Downloads
The B.MERCH documents have been moved! You can now find them here in the Media Library—up-to-date and easy to download for free.
Business cards
Business

Looking for the perfect accessory?
Check out our B.MERCH collection—here you’ll find cool accessories and merchandise related to BEMER! Perfect for anyone who wants to make their BEMER experience even more personal.
Browse B.MERCH
BEMER Corporate Design
Here you’ll find the BEMER Corporate Design Guidelines - with all the important information about our colors (including hex codes), the Barlow font available for download, and additional design guidelines to ensure a consistent brand identity.
Primary colors
BEMER-Orange
Human Line
HEX: #EB5A23
RGB: 235/90/35
CMYK: 0/75/90/0
Pantone: 1665 C
Light Orange
Human Line
HEX: #EF7D30
RGB: 240/126/48
CMYK: 0/60/85/0
Pantone: 3564 C
BEMER-Petrol
horse Line
HEX: #00587B
RGB: 0/89/123
CMYK: 100/15/10/50
Pantone: 7707 C
light turquoise
horse Line
HEX: #00859D
RGB: 0/133/157
CMYK: 85/0/20/30
Pantone: 2222 C
BEMER-GREEN
dog Line
HEX: #A1A332
RGB: 161/163/50
CMYK: 1/0/69/36
Pantone: 15-0543 TCX
LIGHT gREEN
dog Line
HEX: #C1C339
RGB: 193/195/57
CMYK: 1/0/71/24
Pantone: 14‒0440 TCX
BEMER-Anthracite
HEX: #4B4A50
RGB: 75/74/80
CMYK: 15/15/0/80
Pantone: 7540 C
BEMER‒Beige
HEX: #ECE3DC
RGB: 236/227/220
CMYK: 0/5/8/10
Pantone: Warm Grey 1 C
Our primary colors form the foundation of the BEMER corporate design and are specifically assigned to each sub‒brand. Each color represents a sub‒brand and contributes to visual differentiation. The darker primary colors serve as the main colors for each sub‒brand. Consistent use of these colors strengthens the visual coherence and recognizability of each sub-brand and of BEMER as the overarching brand.
Secondary colors
#6F6D73
RGB: 112/109/115
CMYK: 10/13/2/65
#948F93
RGB: 148/143/147
CMYK: 6/11/4/50
#B9B0B0
RGB: 186/177/176
CMYK: 0/9/6/35
#D8CFCB
RGB: 216/207/203
CMYK: 0/7/7/20
Our secondary colors complement the primary colors and offer additional design flexibility. They reinforce our visual identity and enable a harmonious variety in our communications.
The secondary colors offer additional design possibilities and should be used in combination with the primary colors to create a balanced and harmonious design.
BEMER Logo
Use the BEMER logo consistently to maintain a clear and recognizable brand presence. Choose the appropriate version for readability and apply variations only in the described relevant contexts. All logo versions are available for download below.
Download all logos here
Primary logo
Use the anthracite logo on light backgrounds and the white logo on dark backgrounds to keep it clearly visible. These two versions are the standard and should be used as that.
Download primary logo
Secondary logo | Human line
For enhancing your marketing assets this color version ist also allowed to represent BEMER as whole (same as the standard versions). It also symbolizes the connection to the Human Line.
Download secondary logo
Horse line
If you want to create a visual connection to the Horse Line, this color version may be used, but only in direct relation to that specific line; it should not be used as a standard.
Download Horse Line logo
Dog line
If you want to create a visual connection to the Dog Line, this color version may be used, but only in direct relation to that specific line; it should not be used as a standard.
Download Dog Line logo
Additional BEMER Logos
Additional logo versions are used in specific applications, such as the footer of roll-up banners, digital banners, or one-pagers, where they replace the main logo. They ensure a consistent and suitable layout in these formats while maintaining brand recognition. All logo versions are available for download below.
Human line
This logo can be used to represent BEMER as whole and in addition with direct connection to the Human Line. It must be placed in one of the corners of the asset.
Download
Horse line
This logo is used exclusively in direct connection with the Horse Line. It must be placed in one of the corners of the asset.
Download
Dog line
This logo is used exclusively in direct connection with the Dog Line. It must be placed in one of the corners of the asset.
Download

Barlow: The BEMER Typeface
Barlow is available in the following weights: Thin, Light, Regular, and Semibold. The Regular weight is primarily used for body text, while Semibold is used for emphasis. Thin and Light are used for headings. The choice of font style depends on the text size: Thin is used for larger font sizes, while Light ensures optimal readability for smaller font sizes.
Download Barlow

BEMER Brand Design at one glance
The BEMER Style Guide is now available – it includes all the key guidelines on design, colors, typography, and the application of our corporate design.
Download BEMER Styleguide

How to get it right: Proper Terminology and Style
Consistent terminology guidelines and standardized spelling are a key component of consistent brand communication. They ensure that our brand appears clear, recognizable, and professional across all channels. Please consistently adhere to the established terms and spelling conventions.

BEMER is always written in all caps. A hyphen is never used after BEMER (e.g., BEMER technology, BEMER products, BEMER signal).
The BEMER product lines are: Human Line, Horse Line, Dog Line and Wellness Line. These are fixed terms and are not translated into other languages.
The product names of the BEMER Evo Line and the BEMER Dog Line follow a uniform structure and are always used in the defined spelling. The designation consists of “B.” as the brand element, the respective product name, and the suffix “Evo” or “Dog” (e.g., B.Box Evo, B.Pad Evo, B.Spot Evo, or B.Control Dog, B.Base Dog). All components are written with a period and in uppercase letters. The spelling must not be altered, translated, or abbreviated to ensure consistent brand communication.
All product names for control units, applicators, and accessories are in English across all countries. These are fixed terms; they are not translated into other languages (e.g., B.Bed, B.Body, B.Control Dog, Comfort Mat Dog).
For sets: A hyphen is always placed between the classification and the set, e.g., Basic Set Evo.
The World of BEMER Gets a New Look!
A compelling presentation starts with the right materials. The new WOB presentation offers you a clear structure, up-to-date content, and a strong foundation for effectively presenting the BEMER business opportunity. Download it now and start using it right away!
Download the WOB PPT
Education
Support for your shared success
Successful development starts with the right support. That’s why we’re making our brand‒new Mentor Guide available to you! Inspired by the vision and experiences of BEMER CEO Stephanie Gleim and her team, you’ll find valuable tips, practical approaches, and fresh ideas to successfully support your partners on their journey to becoming BP+.
Education
The Partner Guide for Your Successful Start
Every successful journey begins with a first step. That’s exactly why we developed the BEMER Partner Guide. From day one, it supports you with clear structures, practical exercises, and concrete action steps. Step by step, you’ll build confidence, develop routines, and lay the foundation for your BEMER business – always with the support of your mentor and the BEMER system.
The Storytelling Blueprint for Compelling Communication
Good stories build connections. That’s why we’re sharing our new Storytelling Blueprint with you!
It helps you convey messages authentically, clearly, and effectively. With practical tips and a simple structure, you’ll be able to turn products, experiences, and successes into stories that resonate with and inspire people.

Human Line
The BEMER Human Line promotes well-being through innovative applications. BEMER also provides professional materials to ensure consistent external communication.
Download Human pictures

A four-panel collage: woman touching a mat, woman drinking smoothie, woman reading in bed, healthy green foods and air purifier.
Two hands hold a round, black device with an illuminated orange pixelated screen under a skylight.
Hands hold a black circular device with a grid of red and silver squares, against a skylight.
A couple in a bathroom mirror reflection, the woman applying a light therapy device to her neck, the man smiling.
Person's hands operating a tablet with "07:59" on the screen and holding a round device with red lights.
Person sitting on a black mat, wearing athletic shoes and blue leggings, holding a circular device, next to a screen.
Person holding a round red light therapy device, "THERA" visible, near their arm with white athletic shoes in the background.
Man with blood pressure cuff on arm adds fruit to cereal, health monitor showing stats on counter.
Person wearing a blood pressure cuff on arm, adding raspberries to a bowl of cereal and fruit, with a monitor nearby.
Woman in a shoulder heating pad drinks water at a black table with a laptop, notebook, and device.
Woman in white shirt holding a dark gray laptop sleeve, with a notebook, pen, and laptop on a black table.
Woman in athleisure wear holding a green smoothie, wearing a gray waist wrap, next to a health monitor on a counter.
Person in dark athletic wear holding a green smoothie next to a device displaying data on a kitchen counter.
Woman in a ribbed brown outfit holds a green smoothie with a straw, looking out a window with a reflection.
Woman with long brown hair reading a book in bed while reclining on a dark grey cushion.
Black rectangular device with "DIGIREC" text and a round speaker with blue light on white rumpled fabric.
A woman in glasses and a grey top reads a book in bed next to a black electronic device.
A person's hand holds an open book on a bed next to a blue pillow and a black control panel.
A person in athletic wear holds a black round device with a glowing blue light, possibly a massage gun.
Person holding a dark therapy device and a mug of green drink, next to a black device with a screen.
Person holding a round black device with a blue light, connected to a screen in the background.
A four-panel collage: woman touching a mat, woman drinking smoothie, woman reading in bed, healthy green foods and air purifier.
Two hands hold a round, black device with an illuminated orange pixelated screen under a skylight.
Hands hold a black circular device with a grid of red and silver squares, against a skylight.
A couple in a bathroom mirror reflection, the woman applying a light therapy device to her neck, the man smiling.
Person's hands operating a tablet with "07:59" on the screen and holding a round device with red lights.
Person sitting on a black mat, wearing athletic shoes and blue leggings, holding a circular device, next to a screen.
Person holding a round red light therapy device, "THERA" visible, near their arm with white athletic shoes in the background.
Man with blood pressure cuff on arm adds fruit to cereal, health monitor showing stats on counter.
Person wearing a blood pressure cuff on arm, adding raspberries to a bowl of cereal and fruit, with a monitor nearby.
Woman in a shoulder heating pad drinks water at a black table with a laptop, notebook, and device.
Woman in white shirt holding a dark gray laptop sleeve, with a notebook, pen, and laptop on a black table.
Woman in athleisure wear holding a green smoothie, wearing a gray waist wrap, next to a health monitor on a counter.
Person in dark athletic wear holding a green smoothie next to a device displaying data on a kitchen counter.
Woman in a ribbed brown outfit holds a green smoothie with a straw, looking out a window with a reflection.
Woman with long brown hair reading a book in bed while reclining on a dark grey cushion.
Black rectangular device with "DIGIREC" text and a round speaker with blue light on white rumpled fabric.
A woman in glasses and a grey top reads a book in bed next to a black electronic device.
A person's hand holds an open book on a bed next to a blue pillow and a black control panel.
A person in athletic wear holds a black round device with a glowing blue light, possibly a massage gun.
Person holding a dark therapy device and a mug of green drink, next to a black device with a screen.
Person holding a round black device with a blue light, connected to a screen in the background.

Slide 1 of 3
Overview Set Contents

Additional downloads
The downloads are regularly updated, expanded, and revised as necessary to ensure that the latest materials and information on the BEMER Human Line are always available.
Human Line Accessoires Onepager
BEMER Evo Line Sets Onepagers
BEMER Set-Inhalt Übersicht

Horse Line
The BEMER Horse Line promotes well-being through innovative treatments. In addition, BEMER offers professional materials to ensure consistent external communication.
Download Horse pictures


Slide 1 of 5
Overview Set Contents

Additional downloads
The downloads are regularly updated, expanded, and revised as necessary to ensure that the latest materials and information on the BEMER Horse Line are always available.
Download Mood images for Horse
Set Content Overview (Horse)
Stickers for World Horse Day



Dog Line
The BEMER Human Line promotes well-being through innovative applications. To complement this, BEMER provides professional materials to ensure consistent external communication.
Go to landing page Dog Line
Download Dog pictures


Slide 1 of 2
Logo Dog Line

Additional downloads
The downloads are regularly updated, expanded, and revised as necessary to ensure that the latest materials and information on the BEMER Dog Line are always available.
Download Dog Line logo
Download Socialmedia Stickers

LIVATY
You can find everything you need to know about LIVATY on the LIVATY Partner Landing Page - concise, easy to navigate, and always up to date.
LIVATY Landingpage
Business Line
To provide professional support for your BEMER Business, you’ll find additional downloads here that you can use freely.
Download Business Background
Frequently Asked Questions
Still have questions? Here you’ll find answers to the most frequently asked questions about using the BEMER Media Library—clear, concise, and to the point.
What is the purpose of this landing page?
How may the content be used?
Is new content added regularly?
How can I increase my visibility on social media?
Should I also forward this page directly to my prospective customers?